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FreshAI — Intelligent Item Recognition for Modern Retail

Performance You Can Measure

Speed and Accuracy at Every Transaction

FreshAI automatically identifies products at the point of sale in under half a second, with a recognition accuracy of +/- 99%. By eliminating manual PLU searches and reducing misidentified items, FreshAI accelerates the checkout process, relieves staff, and ensures a smoother experience for every customer — across all your locations.

Speed and Accuracy at Every Transaction

Built for Real Retail Environments

FreshAI is not a pilot project. The solution developed by TELENORMA is already running in active retail branches — fully integrated into existing POS infrastructure, centrally managed via MT Star, and scalable across any number of locations. Hardware-independent and built for real operational environments, FreshAI grows with your business without disrupting it.

Built for Real Retail Environments

Operational Intelligence Powered by FreshAI

FreshAI @ Checkout
FreshAI @ Checkout
FreshAI integrates directly into your POS system, delivering real-time, API-based item recognition at the checkout. Fully compatible with HANDELSFAKTOR, it reduces booking errors, shortens transaction times, and accelerates onboarding for new staff — with central control and reporting via MT Star across all branches.
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FreshAI Self-Service & On-Scale
FreshAI Self-Service & On-Scale
Designed for fresh food departments and counter weighing, FreshAI supports self-service applications with an interactive, user-friendly touchscreen interface. Customers and operators can identify products quickly and accurately, reducing search times and minimizing friction at the point of weighing.
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FreshAI Software Platform
FreshAI Software Platform
The FreshAI software operates directly on-scale, requiring no continuous network connectivity to support uptime. Auto-learning capabilities allow the system to recognize new items through usage alone — no manual input needed. Inventory tracking further reduces shrink and supports more accurate stock management.
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Proven in Practice

FreshAI in Action: MIX Markt

Text: See how TELENORMA and Mettler Toledo implemented FreshAI@Checkout in live MIX Markt retail branches — fully integrated, centrally managed, and delivering measurable results from day one. Download the one-pager to explore the solution in detail.

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FreshAI in Action: MIX Markt